Wenn die Zeilen…

Scroll for English after the dotted line

… kurz sind,

dann lassen sie einen vom Paradigmenwechsel träumen, den man sich herbeiwünscht.

Im Kontext kommt allerdings die Ernüchterung.

Paradigmenwechsel hin oder her, bei der idealen Zeilenlänge sollte man die Kirche im Dorf lassen: zehn bis zwölf Wörter! Basta!

Wer also diese Zeilen auf dem Handy liest und zwar so: 📱 , sollte das Gerät 90 Grad nach links oder rechts drehen.


Enough with scrolling

The reason I stumbled upon this poster was probably the fact that the lines are short and it hyphenated “ecological” to read in the subsequent line “logical”. If you add that the next word is “change” and that I do propagate a paradigm change in logic, meaning that rationality gaps and gluts can occur under certain, nevertheless very rare, circumstances…

…well, then you can figure out why I was irritated.

The ideal line length is ten to twelve words. No paradigm changes there!

So, if you are reading this on your mobile device, well, that’s not the way: 📱

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